So you’ve got this government agency. And this government agency is trying to flog milk. So, it puts up some ads at bus stops. And then it thinks (if “thinks” is the right word): “What if we could entice the people standing at the bus stop to buy some milk with a smell?” So, they decide to try the smell of cookies.
Only a 16-year old schoolgirl can spot the flaw:
“It’s going to smell like cookies and bums,”