Ferrari are seriously pissing on their brand. Read about Segway (and yes there is now a Ferrari Segway) engadgetry generally here. Early last month, a fat cop used one to catch a bad guy, or so it says here.
Are Segways sane or merely the latest manifestation of the Sinclair C5 syndrome? Do they perhaps have a future in a world dominated (a) by flat pedestrianised surfaces and insanely long pedestrian ramps to anywhere higher or lower, and (b) by vast herds of old people who will otherwise hardly be able to move at all? Maybe they do.