It’s fun to see the economic lessons of the 1960s being replayed 40 years later. Way back then you will remember European politicians bet the farm (that was your farm) on speed being the future of air travel. So, they built Concorde. Meanwhile, Boeing looked at the numbers and came up with 747.
Now, forty years on, Airbus, Europe’s champion, nothing if not quick to adapt, has bet the farm (that’s...) (probably) on that lumbering giant the A380. A more apt corporate symbol there has never been. Meanwhile, Boeing has checked the numbers and worked out that the future lies in fuel efficiency and direct flights to Australia.
Incidentally, in a world where planes and engines are sold separately why all this talk about the 787 being fuel efficient?